# marketingskills - Doramagic AI Context Pack

> 定位：安装前体验与判断资产。它帮助宿主 AI 有一个好的开始，但不代表已经安装、执行或验证目标项目。

## 充分原则

- **充分原则，不是压缩原则**：AI Context Pack 应该充分到让宿主 AI 在开工前理解项目价值、能力边界、使用入口、风险和证据来源；它可以分层组织，但不以最短摘要为目标。
- **压缩策略**：只压缩噪声和重复内容，不压缩会影响判断和开工质量的上下文。

## 给宿主 AI 的使用方式

你正在读取 Doramagic 为 marketingskills 编译的 AI Context Pack。请把它当作开工前上下文：帮助用户理解适合谁、能做什么、如何开始、哪些必须安装后验证、风险在哪里。不要声称你已经安装、运行或执行了目标项目。

## Claim 消费规则

- **事实来源**：Repo Evidence + Claim/Evidence Graph；Human Wiki 只提供显著性、术语和叙事结构。
- **事实最低状态**：`supported`
- `supported`：可以作为项目事实使用，但回答中必须引用 claim_id 和证据路径。
- `weak`：只能作为低置信度线索，必须要求用户继续核实。
- `inferred`：只能用于风险提示或待确认问题，不能包装成项目事实。
- `unverified`：不得作为事实使用，应明确说证据不足。
- `contradicted`：必须展示冲突来源，不得替用户强行选择一个版本。

## 它最适合谁

- **正在使用 Claude/Codex/Cursor/Gemini 等宿主 AI 的开发者**：README 或插件配置提到多个宿主 AI。 证据：`README.md` Claim：`clm_0004` supported 0.86
- **希望把专业流程带进宿主 AI 的用户**：仓库包含 Skill 文档。 证据：`skills/ab-test-setup/SKILL.md`, `skills/ad-creative/SKILL.md`, `skills/ai-seo/SKILL.md`, `skills/analytics-tracking/SKILL.md` 等 Claim：`clm_0005` supported 0.86

## 它能做什么

- **AI Skill / Agent 指令资产库**（可做安装前预览）：项目包含可被宿主 AI 读取的 Skill 或 Agent 指令文件，可用于把专业流程带入 Claude、Codex、Cursor 等宿主。 证据：`skills/ab-test-setup/SKILL.md`, `skills/ad-creative/SKILL.md`, `skills/ai-seo/SKILL.md`, `skills/analytics-tracking/SKILL.md` 等 Claim：`clm_0001` supported 0.86
- **多宿主安装与分发**（需要安装后验证）：项目包含插件或 marketplace 配置，说明它面向一个或多个 AI 宿主的安装和分发。 证据：`.claude-plugin/marketplace.json`, `.claude-plugin/plugin.json` Claim：`clm_0002` supported 0.86
- **命令行启动或安装流程**（需要安装后验证）：项目文档中存在可执行命令，真实使用需要在本地或宿主环境中运行这些命令。 证据：`README.md` Claim：`clm_0003` supported 0.86

## 怎么开始

- `npx skills add coreyhaines31/marketingskills` 证据：`README.md` Claim：`clm_0006` supported 0.86, `clm_0007` supported 0.86, `clm_0008` supported 0.86
- `npx skills add coreyhaines31/marketingskills --skill page-cro copywriting` 证据：`README.md` Claim：`clm_0007` supported 0.86
- `npx skills add coreyhaines31/marketingskills --list` 证据：`README.md` Claim：`clm_0008` supported 0.86
- `/plugin marketplace add coreyhaines31/marketingskills` 证据：`README.md` Claim：`clm_0009` supported 0.86
- `/plugin install marketing-skills` 证据：`README.md` Claim：`clm_0010` supported 0.86
- `git clone https://github.com/coreyhaines31/marketingskills.git` 证据：`README.md` Claim：`clm_0011` supported 0.86
- `npx skillkit install coreyhaines31/marketingskills` 证据：`README.md` Claim：`clm_0012` supported 0.86, `clm_0013` supported 0.86, `clm_0014` supported 0.86
- `npx skillkit install coreyhaines31/marketingskills --skill page-cro copywriting` 证据：`README.md` Claim：`clm_0013` supported 0.86
- `npx skillkit install coreyhaines31/marketingskills --list` 证据：`README.md` Claim：`clm_0014` supported 0.86

## 继续前判断卡

- **当前建议**：先做研究框架试用
- **为什么**：这个项目面向研究工作流，核心风险是资料可信度和输出质量；先用 Prompt Preview 验证研究框架，再在隔离环境试装。

### 30 秒判断

- **现在怎么做**：先做研究框架试用
- **最小安全下一步**：先用 Prompt Preview 验证研究框架；满意后再隔离试装
- **先别相信**：研究结论、引用和实验结果不能在安装前相信。
- **继续会触碰**：研究判断、命令执行、宿主 AI 配置

### 现在可以相信

- **适合人群线索：正在使用 Claude/Codex/Cursor/Gemini 等宿主 AI 的开发者**（supported）：有 supported claim 或项目证据支撑，但仍不等于真实安装效果。 证据：`README.md` Claim：`clm_0004` supported 0.86
- **适合人群线索：希望把专业流程带进宿主 AI 的用户**（supported）：有 supported claim 或项目证据支撑，但仍不等于真实安装效果。 证据：`skills/ab-test-setup/SKILL.md`, `skills/ad-creative/SKILL.md`, `skills/ai-seo/SKILL.md`, `skills/analytics-tracking/SKILL.md` 等 Claim：`clm_0005` supported 0.86
- **能力存在：AI Skill / Agent 指令资产库**（supported）：可以相信项目包含这类能力线索；是否适合你的具体任务仍要试用或安装后验证。 证据：`skills/ab-test-setup/SKILL.md`, `skills/ad-creative/SKILL.md`, `skills/ai-seo/SKILL.md`, `skills/analytics-tracking/SKILL.md` 等 Claim：`clm_0001` supported 0.86
- **能力存在：多宿主安装与分发**（supported）：可以相信项目包含这类能力线索；是否适合你的具体任务仍要试用或安装后验证。 证据：`.claude-plugin/marketplace.json`, `.claude-plugin/plugin.json` Claim：`clm_0002` supported 0.86
- **能力存在：命令行启动或安装流程**（supported）：可以相信项目包含这类能力线索；是否适合你的具体任务仍要试用或安装后验证。 证据：`README.md` Claim：`clm_0003` supported 0.86
- **存在 Quick Start / 安装命令线索**（supported）：可以相信项目文档出现过启动或安装入口；不要因此直接在主力环境运行。 证据：`README.md` Claim：`clm_0006` supported 0.86, `clm_0007` supported 0.86, `clm_0008` supported 0.86

### 现在还不能相信

- **研究结论、引用和实验结果不能在安装前相信。**（unverified）：研究 Skill 可以组织问题和路径，但不能替代真实资料检索、论文核验和实验复现。
- **是否适合你的具体研究领域不能直接相信。**（unverified）：Skill 覆盖很多研究主题，不代表对你的领域、资料要求和可信度标准足够。
- **真实输出质量不能在安装前相信。**（unverified）：Prompt Preview 只能展示引导方式，不能证明真实项目中的结果质量。
- **宿主 AI 版本兼容性不能在安装前相信。**（unverified）：Claude、Cursor、Codex、Gemini 等宿主加载规则和版本差异必须在真实环境验证。
- **不会污染现有宿主 AI 行为，不能直接相信。**（inferred）：Skill、plugin、AGENTS/CLAUDE/GEMINI 指令可能改变宿主 AI 的默认行为。 证据：`.claude-plugin/marketplace.json`, `.claude-plugin/plugin.json`, `AGENTS.md`, `skills/ab-test-setup/SKILL.md` 等
- **可安全回滚不能默认相信。**（unverified）：除非项目明确提供卸载和恢复说明，否则必须先在隔离环境验证。
- **真实安装后是否与用户当前宿主 AI 版本兼容？**（unverified）：兼容性只能通过实际宿主环境验证。 证据：`.claude-plugin/marketplace.json`, `.claude-plugin/plugin.json`
- **项目输出质量是否满足用户具体任务？**（unverified）：安装前预览只能展示流程和边界，不能替代真实评测。

### 继续会触碰什么

- **研究判断**：问题拆解、资料路径、实验路径、结论结构和可信度判断。 原因：研究型 Skill 可能让输出看起来更专业，但不能替代真实证据核验。
- **命令执行**：包管理器、网络下载、本地插件目录、项目配置或用户主目录。 原因：运行第一条命令就可能产生环境改动；必须先判断是否值得跑。 证据：`README.md`
- **宿主 AI 配置**：Claude/Codex/Cursor/Gemini/OpenCode 等宿主的 plugin、Skill 或规则加载配置。 原因：宿主配置会改变 AI 后续工作方式，可能和用户已有规则冲突。 证据：`.claude-plugin/marketplace.json`, `.claude-plugin/plugin.json`, `AGENTS.md`, `skills/ab-test-setup/SKILL.md` 等
- **本地环境或项目文件**：安装结果、插件缓存、项目配置或本地依赖目录。 原因：安装前无法证明写入范围和回滚方式，需要隔离验证。 证据：`.claude-plugin/marketplace.json`, `.claude-plugin/plugin.json`, `README.md`
- **宿主 AI 上下文**：AI Context Pack、Prompt Preview、Skill 路由、风险规则和项目事实。 原因：导入上下文会影响宿主 AI 后续判断，必须避免把未验证项包装成事实。

### 最小安全下一步

- **先跑 Prompt Preview**：先验证它能否正确界定研究问题和证据边界，不要先相信研究输出。（适用：任何项目都适用，尤其是输出质量未知时。）
- **只在隔离目录或测试账号试装**：避免安装命令污染主力宿主 AI、真实项目或用户主目录。（适用：存在命令执行、插件配置或本地写入线索时。）
- **先备份宿主 AI 配置**：Skill、plugin、规则文件可能改变 Claude/Cursor/Codex 的默认行为。（适用：存在插件 manifest、Skill 或宿主规则入口时。）
- **安装后只验证一个最小任务**：先验证加载、兼容、输出质量和回滚，再决定是否深用。（适用：准备从试用进入真实工作流时。）

### 退出方式

- **保留安装前状态**：记录原始宿主配置和项目状态，后续才能判断是否可恢复。
- **准备移除宿主 plugin / Skill / 规则入口**：如果试装后行为异常，可以把宿主 AI 恢复到试装前状态。
- **保留资料和结论核验清单**：如果后续发现引用或实验路径不可靠，可以回到证据边界阶段重新校验。
- **记录安装命令和写入路径**：没有明确卸载说明时，至少要知道哪些目录或配置需要手动清理。
- **如果没有回滚路径，不进入主力环境**：不可回滚是继续前阻断项，不应靠信任或运气继续。

## 哪些只能预览

- 解释项目适合谁和能做什么
- 基于项目文档演示典型对话流程
- 帮助用户判断是否值得安装或继续研究

## 哪些必须安装后验证

- 真实安装 Skill、插件或 CLI
- 执行脚本、修改本地文件或访问外部服务
- 验证真实输出质量、性能和兼容性

## 边界与风险判断卡

- **把安装前预览误认为真实运行**：用户可能高估项目已经完成的配置、权限和兼容性验证。 处理方式：明确区分 prompt_preview_can_do 与 runtime_required。 Claim：`clm_0015` inferred 0.45
- **宿主 AI 插件或 Skill 规则冲突**：新规则可能改变用户现有宿主 AI 的工作方式。 处理方式：安装前先检查插件 manifest 和 Skill 文件，必要时隔离测试。 证据：`.claude-plugin/marketplace.json`, `.claude-plugin/plugin.json` Claim：`clm_0016` supported 0.86
- **命令执行会修改本地环境**：安装命令可能写入用户主目录、宿主插件目录或项目配置。 处理方式：先在隔离环境或测试账号中运行。 证据：`README.md` Claim：`clm_0017` supported 0.86
- **源文档冲突：skill_count**：项目文档中存在数量表述不一致，AI Context Pack 必须提示用户不要把单一数字当作已验证事实。 处理方式：在 Human Manual 和 AI Context Pack 中共同标记为待核实，而不是强行选择一个数字。 证据：`VERSIONS.md`, `VERSIONS.md` Claim：`clm_0018` supported 0.86, `clm_0019` contradicted 0.20
- **源文件冲突 skill_count**：发现多个值 `32, 33`，应在真实使用前核实。
- **待确认**：真实安装后是否与用户当前宿主 AI 版本兼容？。原因：兼容性只能通过实际宿主环境验证。
- **待确认**：项目输出质量是否满足用户具体任务？。原因：安装前预览只能展示流程和边界，不能替代真实评测。
- **待确认**：安装命令是否需要网络、权限或全局写入？。原因：这影响企业环境和个人环境的安装风险。

## 开工前工作上下文

### 加载顺序

- 先读取 how_to_use.host_ai_instruction，建立安装前判断资产的边界。
- 读取 claim_graph_summary，确认事实来自 Claim/Evidence Graph，而不是 Human Wiki 叙事。
- 再读取 intended_users、capabilities 和 quick_start_candidates，判断用户是否匹配。
- 需要执行具体任务时，优先查 role_skill_index，再查 evidence_index。
- 遇到真实安装、文件修改、网络访问、性能或兼容性问题时，转入 risk_card 和 boundaries.runtime_required。

### 任务路由

- **AI Skill / Agent 指令资产库**：先基于 role_skill_index / evidence_index 帮用户挑选可用角色、Skill 或工作流。 边界：可做安装前 Prompt 体验。 证据：`skills/ab-test-setup/SKILL.md`, `skills/ad-creative/SKILL.md`, `skills/ai-seo/SKILL.md`, `skills/analytics-tracking/SKILL.md` 等 Claim：`clm_0001` supported 0.86
- **多宿主安装与分发**：先说明这是安装后验证能力，再给出安装前检查清单。 边界：必须真实安装或运行后验证。 证据：`.claude-plugin/marketplace.json`, `.claude-plugin/plugin.json` Claim：`clm_0002` supported 0.86
- **命令行启动或安装流程**：先说明这是安装后验证能力，再给出安装前检查清单。 边界：必须真实安装或运行后验证。 证据：`README.md` Claim：`clm_0003` supported 0.86

### 上下文规模

- 文件总数：312
- 重要文件覆盖：40/312
- 证据索引条目：80
- 角色 / Skill 条目：41

### 证据不足时的处理

- **missing_evidence**：说明证据不足，要求用户提供目标文件、README 段落或安装后验证记录；不要补全事实。
- **out_of_scope_request**：说明该任务超出当前 AI Context Pack 证据范围，并建议用户先查看 Human Manual 或真实安装后验证。
- **runtime_request**：给出安装前检查清单和命令来源，但不要替用户执行命令或声称已执行。
- **source_conflict**：同时展示冲突来源，标记为待核实，不要强行选择一个版本。

## Prompt Recipes

### 适配判断

- 目标：判断这个项目是否适合用户当前任务。
- 预期输出：适配结论、关键理由、证据引用、安装前可预览内容、必须安装后验证内容、下一步建议。

```text
请基于 marketingskills 的 AI Context Pack，先问我 3 个必要问题，然后判断它是否适合我的任务。回答必须包含：适合谁、能做什么、不能做什么、是否值得安装、证据来自哪里。所有项目事实必须引用 evidence_refs、source_paths 或 claim_id。
```

### 安装前体验

- 目标：让用户在安装前感受核心工作流，同时避免把预览包装成真实能力或营销承诺。
- 预期输出：一段带边界标签的体验剧本、安装后验证清单和谨慎建议；不含真实运行承诺或强营销表述。

```text
请把 marketingskills 当作安装前体验资产，而不是已安装工具或真实运行环境。

请严格输出四段：
1. 先问我 3 个必要问题。
2. 给出一段“体验剧本”：用 [安装前可预览]、[必须安装后验证]、[证据不足] 三种标签展示它可能如何引导工作流。
3. 给出安装后验证清单：列出哪些能力只有真实安装、真实宿主加载、真实项目运行后才能确认。
4. 给出谨慎建议：只能说“值得继续研究/试装”“先补充信息后再判断”或“不建议继续”，不得替项目背书。

硬性边界：
- 不要声称已经安装、运行、执行测试、修改文件或产生真实结果。
- 不要写“自动适配”“确保通过”“完美适配”“强烈建议安装”等承诺性表达。
- 如果描述安装后的工作方式，必须使用“如果安装成功且宿主正确加载 Skill，它可能会……”这种条件句。
- 体验剧本只能写成“示例台词/假设流程”：使用“可能会询问/可能会建议/可能会展示”，不要写“已写入、已生成、已通过、正在运行、正在生成”。
- Prompt Preview 不负责给安装命令；如用户准备试装，只能提示先阅读 Quick Start 和 Risk Card，并在隔离环境验证。
- 所有项目事实必须来自 supported claim、evidence_refs 或 source_paths；inferred/unverified 只能作风险或待确认项。

```

### 角色 / Skill 选择

- 目标：从项目里的角色或 Skill 中挑选最匹配的资产。
- 预期输出：候选角色或 Skill 列表，每项包含适用场景、证据路径、风险边界和是否需要安装后验证。

```text
请读取 role_skill_index，根据我的目标任务推荐 3-5 个最相关的角色或 Skill。每个推荐都要说明适用场景、可能输出、风险边界和 evidence_refs。
```

### 风险预检

- 目标：安装或引入前识别环境、权限、规则冲突和质量风险。
- 预期输出：环境、权限、依赖、许可、宿主冲突、质量风险和未知项的检查清单。

```text
请基于 risk_card、boundaries 和 quick_start_candidates，给我一份安装前风险预检清单。不要替我执行命令，只说明我应该检查什么、为什么检查、失败会有什么影响。
```

### 宿主 AI 开工指令

- 目标：把项目上下文转成一次对话开始前的宿主 AI 指令。
- 预期输出：一段边界明确、证据引用明确、适合复制给宿主 AI 的开工前指令。

```text
请基于 marketingskills 的 AI Context Pack，生成一段我可以粘贴给宿主 AI 的开工前指令。这段指令必须遵守 not_runtime=true，不能声称项目已经安装、运行或产生真实结果。
```


## 角色 / Skill 索引

- 共索引 41 个角色 / Skill / 项目文档条目。

- **ab-test-setup**（skill）：When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "… 激活提示：当用户任务与“ab-test-setup”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/ab-test-setup/SKILL.md`
- **ad-creative**（skill）：When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,'… 激活提示：当用户任务与“ad-creative”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/ad-creative/SKILL.md`
- **ai-seo**（skill）：When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,'… 激活提示：当用户任务与“ai-seo”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/ai-seo/SKILL.md`
- **analytics-tracking**（skill）：When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't wo… 激活提示：当用户任务与“analytics-tracking”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/analytics-tracking/SKILL.md`
- **aso-audit**（skill）：When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store o… 激活提示：当用户任务与“aso-audit”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/aso-audit/SKILL.md`
- **churn-prevention**（skill）：When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep user… 激活提示：当用户任务与“churn-prevention”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/churn-prevention/SKILL.md`
- **co-marketing**（skill）：When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partner… 激活提示：当用户任务与“co-marketing”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/co-marketing/SKILL.md`
- **cold-email**（skill）：Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how… 激活提示：当用户任务与“cold-email”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/cold-email/SKILL.md`
- **community-marketing**（skill）：Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord communi… 激活提示：当用户任务与“community-marketing”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/community-marketing/SKILL.md`
- **competitor-alternatives**（skill）：When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' ' Product vs Product ,' ' Product alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against comp… 激活提示：当用户任务与“competitor-alternatives”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/competitor-alternatives/SKILL.md`
- **competitor-profiling**（skill）：When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a… 激活提示：当用户任务与“competitor-profiling”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/competitor-profiling/SKILL.md`
- **content-strategy**（skill）：When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what t… 激活提示：当用户任务与“content-strategy”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/content-strategy/SKILL.md`
- **copy-editing**（skill）：When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdat… 激活提示：当用户任务与“copy-editing”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/copy-editing/SKILL.md`
- **copywriting**（skill）：When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "… 激活提示：当用户任务与“copywriting”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/copywriting/SKILL.md`
- **customer-research**（skill）：When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit min… 激活提示：当用户任务与“customer-research”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/customer-research/SKILL.md`
- **directory-submissions**（skill）：When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my product," "submit to Product Hunt," "BetaList," "TAAFT," "Futurepedia," "G2 listing," "Capterra listing," "AlternativeTo," "SaaSHub," "AI direct… 激活提示：当用户任务与“directory-submissions”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/directory-submissions/SKILL.md`
- **email-sequence**（skill）：When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome serie… 激活提示：当用户任务与“email-sequence”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/email-sequence/SKILL.md`
- **form-cro**（skill）：When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo req… 激活提示：当用户任务与“form-cro”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/form-cro/SKILL.md`
- **free-tool-strategy**（skill）：When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools f… 激活提示：当用户任务与“free-tool-strategy”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/free-tool-strategy/SKILL.md`
- **image**（skill）：When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjour… 激活提示：当用户任务与“image”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/image/SKILL.md`
- **launch-strategy**（skill）：When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongo… 激活提示：当用户任务与“launch-strategy”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/launch-strategy/SKILL.md`
- **lead-magnets**（skill）：When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I g… 激活提示：当用户任务与“lead-magnets”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/lead-magnets/SKILL.md`
- **marketing-ideas**（skill）：When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever s… 激活提示：当用户任务与“marketing-ideas”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/marketing-ideas/SKILL.md`
- **marketing-psychology**（skill）：When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage… 激活提示：当用户任务与“marketing-psychology”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/marketing-psychology/SKILL.md`
- **onboarding-cro**（skill）：When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product… 激活提示：当用户任务与“onboarding-cro”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/onboarding-cro/SKILL.md`
- **page-cro**（skill）：When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high,"… 激活提示：当用户任务与“page-cro”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/page-cro/SKILL.md`
- **paid-ads**（skill）：When the user wants help with paid advertising campaigns on Google Ads, Meta Facebook/Instagram , LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targ… 激活提示：当用户任务与“paid-ads”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/paid-ads/SKILL.md`
- **paywall-upgrade-cro**（skill）：When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do… 激活提示：当用户任务与“paywall-upgrade-cro”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/paywall-upgrade-cro/SKILL.md`
- **popup-cro**（skill）：When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style… 激活提示：当用户任务与“popup-cro”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/popup-cro/SKILL.md`
- **pricing-strategy**（skill）：When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use… 激活提示：当用户任务与“pricing-strategy”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/pricing-strategy/SKILL.md`
- **product-marketing-context**（skill）：When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing… 激活提示：当用户任务与“product-marketing-context”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/product-marketing-context/SKILL.md`
- **programmatic-seo**（skill）：When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," " keyword + city pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to… 激活提示：当用户任务与“programmatic-seo”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/programmatic-seo/SKILL.md`
- **referral-program**（skill）：When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners t… 激活提示：当用户任务与“referral-program”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/referral-program/SKILL.md`
- **revops**（skill）：When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should m… 激活提示：当用户任务与“revops”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/revops/SKILL.md`
- **sales-enablement**（skill）：When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales… 激活提示：当用户任务与“sales-enablement”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/sales-enablement/SKILL.md`
- **schema-markup**（skill）：When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show… 激活提示：当用户任务与“schema-markup”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/schema-markup/SKILL.md`
- **seo-audit**（skill）：When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use… 激活提示：当用户任务与“seo-audit”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/seo-audit/SKILL.md`
- **signup-flow-cro**（skill）：When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "s… 激活提示：当用户任务与“signup-flow-cro”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/signup-flow-cro/SKILL.md`
- **site-architecture**（skill）：When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organiz… 激活提示：当用户任务与“site-architecture”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/site-architecture/SKILL.md`
- **social-content**（skill）：When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,'… 激活提示：当用户任务与“social-content”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/social-content/SKILL.md`
- **video**（skill）：When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make… 激活提示：当用户任务与“video”描述的流程高度相关时，先用它做安装前体验，再决定是否安装。 证据：`skills/video/SKILL.md`

## 证据索引

- 共索引 80 条证据。

- **AGENTS.md**（documentation）：Guidelines for AI agents working in this repository. 证据：`AGENTS.md`
- **Marketing Skills for AI Agents**（documentation）：A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec https://agentskills.io . 证据：`README.md`
- **Marketing CLIs**（documentation）：Zero-dependency, single-file CLI tools for marketing platforms that don't ship their own. 证据：`tools/clis/README.md`
- **Composio Quick Start**（documentation）：Get MCP access to 500+ marketing tools through a single integration. 证据：`tools/composio/README.md`
- **Contributing**（documentation）：Thanks for your interest in contributing to Marketing Skills! This guide will help you add new skills or improve existing ones. 证据：`CONTRIBUTING.md`
- **A/B Test Setup**（skill_instruction）：You are an expert in experimentation and A/B testing. Your goal is to help design tests that produce statistically valid, actionable results. 证据：`skills/ab-test-setup/SKILL.md`
- **Ad Creative**（skill_instruction）：You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data. 证据：`skills/ad-creative/SKILL.md`
- **AI SEO**（skill_instruction）：You are an expert in AI search optimization — the practice of making content discoverable, extractable, and citable by AI systems including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot. Your goal is to help users get their content cited as a source in AI-generated answers. 证据：`skills/ai-seo/SKILL.md`
- **Analytics Tracking**（skill_instruction）：You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions. 证据：`skills/analytics-tracking/SKILL.md`
- **ASO Audit**（skill_instruction）：Analyze App Store and Google Play listings against ASO best practices. Fetches live listing data, scores metadata, visuals, and ratings, then produces a prioritized action plan. 证据：`skills/aso-audit/SKILL.md`
- **Churn Prevention**（skill_instruction）：You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn customers choosing to cancel and involuntary churn failed payments through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies. 证据：`skills/churn-prevention/SKILL.md`
- **Before Starting**（skill_instruction）：You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns. 证据：`skills/co-marketing/SKILL.md`
- **Cold Email Writing**（skill_instruction）：You are an expert cold email writer. Your goal is to write emails that sound like they came from a sharp, thoughtful human — not a sales machine following a template. 证据：`skills/cold-email/SKILL.md`
- **Community Marketing**（skill_instruction）：You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes. 证据：`skills/community-marketing/SKILL.md`
- **Competitor & Alternative Pages**（skill_instruction）：You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively. 证据：`skills/competitor-alternatives/SKILL.md`
- **Competitor Profiling**（skill_instruction）：You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data. 证据：`skills/competitor-profiling/SKILL.md`
- **Content Strategy**（skill_instruction）：You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. 证据：`skills/content-strategy/SKILL.md`
- **Copy Editing**（skill_instruction）：You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message. 证据：`skills/copy-editing/SKILL.md`
- **Copywriting**（skill_instruction）：You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. 证据：`skills/copywriting/SKILL.md`
- **Customer Research**（skill_instruction）：You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption. 证据：`skills/customer-research/SKILL.md`
- **Directory Submissions**（skill_instruction）：You are an expert in directory-driven distribution for software products. Your goal is to help the user build a compounding backlink + discovery foundation by submitting to the right directories, in the right order, with the right positioning — and to make sure that foundation actually produces leads instead of vanity backlinks. 证据：`skills/directory-submissions/SKILL.md`
- **Email Sequence Design**（skill_instruction）：You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. 证据：`skills/email-sequence/SKILL.md`
- **Form CRO**（skill_instruction）：You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters. 证据：`skills/form-cro/SKILL.md`
- **Free Tool Strategy Engineering as Marketing**（skill_instruction）：Free Tool Strategy Engineering as Marketing 证据：`skills/free-tool-strategy/SKILL.md`
- **Image**（skill_instruction）：You are an expert visual content producer who helps create marketing images using AI generation models, design tools, and optimization best practices. Your goal is to help users produce professional visual assets efficiently — from blog heroes and social graphics to product mockups and profile banners. 证据：`skills/image/SKILL.md`
- **Launch Strategy**（skill_instruction）：You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. 证据：`skills/launch-strategy/SKILL.md`
- **Lead Magnets**（skill_instruction）：You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption. 证据：`skills/lead-magnets/SKILL.md`
- **Marketing Ideas for SaaS**（skill_instruction）：You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources. 证据：`skills/marketing-ideas/SKILL.md`
- **Marketing Psychology & Mental Models**（skill_instruction）：Marketing Psychology & Mental Models 证据：`skills/marketing-psychology/SKILL.md`
- **Onboarding CRO**（skill_instruction）：You are an expert in user onboarding and activation. Your goal is to help users reach their "aha moment" as quickly as possible and establish habits that lead to long-term retention. 证据：`skills/onboarding-cro/SKILL.md`
- **Page Conversion Rate Optimization CRO**（skill_instruction）：Page Conversion Rate Optimization CRO 证据：`skills/page-cro/SKILL.md`
- **Paid Ads**（skill_instruction）：You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition. 证据：`skills/paid-ads/SKILL.md`
- **Paywall and Upgrade Screen CRO**（skill_instruction）：You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment. 证据：`skills/paywall-upgrade-cro/SKILL.md`
- **Popup CRO**（skill_instruction）：You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception. 证据：`skills/popup-cro/SKILL.md`
- **Pricing Strategy**（skill_instruction）：You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay. 证据：`skills/pricing-strategy/SKILL.md`
- **Product Marketing Context**（skill_instruction）：You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves. 证据：`skills/product-marketing-context/SKILL.md`
- **Programmatic SEO**（skill_instruction）：You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties. 证据：`skills/programmatic-seo/SKILL.md`
- **Referral & Affiliate Programs**（skill_instruction）：You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines. 证据：`skills/referral-program/SKILL.md`
- **RevOps**（skill_instruction）：You are an expert in revenue operations. Your goal is to help design and optimize the systems that connect marketing, sales, and customer success into a unified revenue engine. 证据：`skills/revops/SKILL.md`
- **Sales Enablement**（skill_instruction）：You are an expert in B2B sales enablement. Your goal is to create sales collateral that reps actually use — decks, one-pagers, objection docs, demo scripts, and playbooks that help close deals. 证据：`skills/sales-enablement/SKILL.md`
- **Schema Markup**（skill_instruction）：You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search. 证据：`skills/schema-markup/SKILL.md`
- **SEO Audit**（skill_instruction）：You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance. 证据：`skills/seo-audit/SKILL.md`
- **Signup Flow CRO**（skill_instruction）：You are an expert in optimizing signup and registration flows. Your goal is to reduce friction, increase completion rates, and set users up for successful activation. 证据：`skills/signup-flow-cro/SKILL.md`
- **Site Architecture**（skill_instruction）：You are an information architecture expert. Your goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users and optimized for search engines. 证据：`skills/site-architecture/SKILL.md`
- **Social Content**（skill_instruction）：You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals. 证据：`skills/social-content/SKILL.md`
- **Video**（skill_instruction）：You are an expert video producer who helps create marketing videos using AI generation models, AI avatars, and programmatic video frameworks. Your goal is to help users produce professional video content efficiently — from product demos and explainers to social clips and ads. 证据：`skills/video/SKILL.md`
- **Marketplace**（structured_config）：{ "name": "marketingskills", "owner": { "name": "Corey Haines", "url": "https://corey.co" }, "metadata": { "description": "Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, and growth", "version": "1.10.0", "repository": "https://github.com/coreyhaines31/marketingskills" }, "plugins": { "name": "marketing-skills", "description": "41 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, video production, image generation, co-marketing, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more", "source":… 证据：`.claude-plugin/marketplace.json`
- **Plugin**（structured_config）：{ "name": "marketing-skills", "description": "Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, ad creative, and growth", "version": "1.9.0", "author": { "name": "Corey Haines" }, "homepage": "https://github.com/coreyhaines31/marketingskills", "repository": "https://github.com/coreyhaines31/marketingskills", "license": "MIT", "skills": "./skills" } 证据：`.claude-plugin/plugin.json`
- **License**（source_file）：Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files the "Software" , to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: 证据：`LICENSE`
- **Marketing Skills Versions**（documentation）：Current versions of all skills. Agents can compare against local versions to check for updates. 证据：`VERSIONS.md`
- **Marketing Tools Registry**（documentation）：Quick reference for AI agents to discover tool capabilities and integration methods. 证据：`tools/REGISTRY.md`
- **Documentation**（documentation）：- Links are valid - Formatting is consistent with existing docs - No sensitive data or credentials 证据：`.github/PULL_REQUEST_TEMPLATE/documentation.md`
- **New Skill**（skill_instruction）：- name matches directory name exactly - name follows naming rules lowercase, hyphens, no -- - description is 1-1024 chars with trigger phrases - SKILL.md is under 500 lines - No sensitive data or credentials - Tested locally with AI agent 证据：`.github/PULL_REQUEST_TEMPLATE/new-skill.md`
- **Skill Update**（documentation）：- Bug fix - Improved instructions - Added references/scripts - Other 证据：`.github/PULL_REQUEST_TEMPLATE/skill-update.md`
- **Sample Size Guide**（documentation）：Reference for calculating sample sizes and test duration. 证据：`skills/ab-test-setup/references/sample-size-guide.md`
- **Generative AI Tools for Ad Creative**（documentation）：Generative AI Tools for Ad Creative 证据：`skills/ad-creative/references/generative-tools.md`
- **Platform Specs Reference**（documentation）：Complete character limits, format requirements, and best practices for each ad platform. 证据：`skills/ad-creative/references/platform-specs.md`
- **AEO and GEO Content Patterns**（documentation）：Reusable content block patterns optimized for answer engines and AI citation. 证据：`skills/ai-seo/references/content-patterns.md`
- **How Each AI Platform Picks Sources**（documentation）：Each AI search platform has its own search index, ranking logic, and content preferences. This guide covers what matters for getting cited on each one. 证据：`skills/ai-seo/references/platform-ranking-factors.md`
- **Event Library Reference**（documentation）：Comprehensive list of events to track by business type and context. 证据：`skills/analytics-tracking/references/event-library.md`
- 其余 20 条证据见 `AI_CONTEXT_PACK.json` 或 `EVIDENCE_INDEX.json`。

## 宿主 AI 必须遵守的规则

- **把本资产当作开工前上下文，而不是运行环境。**：AI Context Pack 只包含证据化项目理解，不包含目标项目的可执行状态。 证据：`AGENTS.md`, `README.md`, `tools/clis/README.md`
- **回答用户时区分可预览内容与必须安装后才能验证的内容。**：安装前体验的消费者价值来自降低误装和误判，而不是伪装成真实运行。 证据：`AGENTS.md`, `README.md`, `tools/clis/README.md`

## 用户开工前应该回答的问题

- 你准备在哪个宿主 AI 或本地环境中使用它？
- 你只是想先体验工作流，还是准备真实安装？
- 你最在意的是安装成本、输出质量、还是和现有规则的冲突？

## 验收标准

- 所有能力声明都能回指到 evidence_refs 中的文件路径。
- AI_CONTEXT_PACK.md 没有把预览包装成真实运行。
- 用户能在 3 分钟内看懂适合谁、能做什么、如何开始和风险边界。

---

## Doramagic Context Augmentation

下面内容用于强化 Repomix/AI Context Pack 主体。Human Manual 只提供阅读骨架；踩坑日志会被转成宿主 AI 必须遵守的工作约束。

## Human Manual 骨架

使用规则：这里只是项目阅读路线和显著性信号，不是事实权威。具体事实仍必须回到 repo evidence / Claim Graph。

宿主 AI 硬性规则：
- 不得把页标题、章节顺序、摘要或 importance 当作项目事实证据。
- 解释 Human Manual 骨架时，必须明确说它只是阅读路线/显著性信号。
- 能力、安装、兼容性、运行状态和风险判断必须引用 repo evidence、source path 或 Claim Graph。

- **项目概述**：importance `high`
  - source_paths: README.md, AGENTS.md, CLAUDE.md
- **快速开始**：importance `high`
  - source_paths: README.md, skills/product-marketing-context/SKILL.md
- **安装指南**：importance `high`
  - source_paths: README.md, .claude-plugin/marketplace.json, .claude-plugin/plugin.json
- **技能系统概览**：importance `high`
  - source_paths: README.md, AGENTS.md
- **技能分类总览**：importance `high`
  - source_paths: README.md, VERSIONS.md
- **转化率优化技能组**：importance `high`
  - source_paths: skills/page-cro/SKILL.md, skills/signup-flow-cro/SKILL.md, skills/onboarding-cro/SKILL.md, skills/form-cro/SKILL.md, skills/popup-cro/SKILL.md
- **内容与文案技能组**：importance `high`
  - source_paths: skills/copywriting/SKILL.md, skills/cold-email/SKILL.md, skills/email-sequence/SKILL.md, skills/social-content/SKILL.md, skills/image/SKILL.md
- **SEO与发现技能组**：importance `medium`
  - source_paths: skills/seo-audit/SKILL.md, skills/ai-seo/SKILL.md, skills/programmatic-seo/SKILL.md, skills/site-architecture/SKILL.md, skills/competitor-alternatives/SKILL.md

## Repo Inspection Evidence / 源码检查证据

- repo_clone_verified: true
- repo_inspection_verified: true
- repo_commit: `906c2fb28e471c5b1d149d4159ec5ddb40b7c364`
- inspected_files: `README.md`

宿主 AI 硬性规则：
- 没有 repo_clone_verified=true 时，不得声称已经读过源码。
- 没有 repo_inspection_verified=true 时，不得把 README/docs/package 文件判断写成事实。
- 没有 quick_start_verified=true 时，不得声称 Quick Start 已跑通。

## Doramagic Pitfall Constraints / 踩坑约束

这些规则来自 Doramagic 发现、验证或编译过程中的项目专属坑点。宿主 AI 必须把它们当作工作约束，而不是普通说明文字。

### Constraint 1: 仓库名和安装名不一致

- Trigger: 仓库名 `marketingskills` 与安装入口 `skills` 不完全一致。
- Host AI rule: 在 npm/PyPI/GitHub 上确认包名映射和官方 README 说明。
- Why it matters: 用户照着仓库名搜索包或照着包名找仓库时容易走错入口。
- Evidence: identity.distribution | github_repo:1135212071 | https://github.com/coreyhaines31/marketingskills | repo=marketingskills; install=skills
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。

### Constraint 2: 来源证据：Add OpenAI Codex plugin support

- Trigger: GitHub 社区证据显示该项目存在一个安装相关的待验证问题：Add OpenAI Codex plugin support
- Host AI rule: 来源问题仍为 open，Pack Agent 需要复核是否仍影响当前版本。
- Why it matters: 可能增加新用户试用和生产接入成本。
- Evidence: community_evidence:github | cevd_c087d3feeb494e9480713d6dc9e924f1 | https://github.com/coreyhaines31/marketingskills/issues/295 | 来源类型 github_issue 暴露的待验证使用条件。
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。

### Constraint 3: 来源证据：Create official marketing skills plugin for Claude Code plugin marketplace

- Trigger: GitHub 社区证据显示该项目存在一个安装相关的待验证问题：Create official marketing skills plugin for Claude Code plugin marketplace
- Host AI rule: 来源显示可能已有修复、规避或版本变化，说明书中必须标注适用版本。
- Why it matters: 可能增加新用户试用和生产接入成本。
- Evidence: community_evidence:github | cevd_0887d9c4d8fa414a803dedc9b5ed3b7f | https://github.com/coreyhaines31/marketingskills/issues/229 | 来源类型 github_issue 暴露的待验证使用条件。
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。

### Constraint 4: 来源证据：Feature Request: Add Prefix to skills

- Trigger: GitHub 社区证据显示该项目存在一个安装相关的待验证问题：Feature Request: Add Prefix to skills
- Host AI rule: 来源问题仍为 open，Pack Agent 需要复核是否仍影响当前版本。
- Why it matters: 可能增加新用户试用和生产接入成本。
- Evidence: community_evidence:github | cevd_3e599cd97c324acd88021e15eff0d375 | https://github.com/coreyhaines31/marketingskills/issues/279 | 来源类型 github_issue 暴露的待验证使用条件。
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。

### Constraint 5: 来源证据：v1.3.0 — Sales & RevOps, Site Architecture & Multi-Agent Rebrand

- Trigger: GitHub 社区证据显示该项目存在一个安装相关的待验证问题：v1.3.0 — Sales & RevOps, Site Architecture & Multi-Agent Rebrand
- Host AI rule: 来源显示可能已有修复、规避或版本变化，说明书中必须标注适用版本。
- Why it matters: 可能影响升级、迁移或版本选择。
- Evidence: community_evidence:github | cevd_e6220468080c46c4801a7801b8cfbf84 | https://github.com/coreyhaines31/marketingskills/releases/tag/v1.3.0 | 来源类型 github_release 暴露的待验证使用条件。
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。

### Constraint 6: 来源证据：v1.9.0 — image skill, video skill, plugin fix

- Trigger: GitHub 社区证据显示该项目存在一个安装相关的待验证问题：v1.9.0 — image skill, video skill, plugin fix
- Host AI rule: 来源显示可能已有修复、规避或版本变化，说明书中必须标注适用版本。
- Why it matters: 可能增加新用户试用和生产接入成本。
- Evidence: community_evidence:github | cevd_b2e5d4f3b13b4cf9bf57f7d9883e6ca2 | https://github.com/coreyhaines31/marketingskills/releases/tag/v1.9.0 | 来源类型 github_release 暴露的待验证使用条件。
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。

### Constraint 7: 可能修改宿主 AI 配置

- Trigger: 项目面向 Claude/Cursor/Codex/Gemini/OpenCode 等宿主，或安装命令涉及用户配置目录。
- Host AI rule: 列出会写入的配置文件、目录和卸载/回滚步骤。
- Why it matters: 安装可能改变本机 AI 工具行为，用户需要知道写入位置和回滚方法。
- Evidence: capability.host_targets | github_repo:1135212071 | https://github.com/coreyhaines31/marketingskills | host_targets=claude, claude_code
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。

### Constraint 8: 能力判断依赖假设

- Trigger: README/documentation is current enough for a first validation pass.
- Host AI rule: 将假设转成下游验证清单。
- Why it matters: 假设不成立时，用户拿不到承诺的能力。
- Evidence: capability.assumptions | github_repo:1135212071 | https://github.com/coreyhaines31/marketingskills | README/documentation is current enough for a first validation pass.
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。

### Constraint 9: 维护活跃度未知

- Trigger: 未记录 last_activity_observed。
- Host AI rule: 补 GitHub 最近 commit、release、issue/PR 响应信号。
- Why it matters: 新项目、停更项目和活跃项目会被混在一起，推荐信任度下降。
- Evidence: evidence.maintainer_signals | github_repo:1135212071 | https://github.com/coreyhaines31/marketingskills | last_activity_observed missing
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。

### Constraint 10: 下游验证发现风险项

- Trigger: no_demo
- Host AI rule: 进入安全/权限治理复核队列。
- Why it matters: 下游已经要求复核，不能在页面中弱化。
- Evidence: downstream_validation.risk_items | github_repo:1135212071 | https://github.com/coreyhaines31/marketingskills | no_demo; severity=medium
- Hard boundary: 不要把这个坑点包装成已解决、已验证或可忽略，除非后续验证证据明确证明它已经关闭。